Join the Hemp Revolution

What’s all the fuss about Hemp?

 Hemp farming dates back over 5000 years, and could be the answer to a sustainable future for the fashion industry at large. Cotton farming is a major contributor to global pesticide use, while hemp requires no chemicals or pesticides to grow. Not only that, it grows faster and uses 1/20th of the water it would take to grow and process cotton. Hemp also consumes 4 times as much CO2 as trees do, effectively fighting global warming.

Its a no-brainer really…

But just in case you weren’t fully convinced already, here’s why Hemp clothing is the perfect next addition to your wardrobe. For one, its 4 times stronger than regular cotton, and doesn’t wear out as you wash it! Its also anti-microbial and breathes excellently, so you can say goodbye to odours that stick to your clothing.

So what are you waiting for? Shop Afends at Atlas Divine and support a label at the forefront of renewable fashion practices, and look good while doing it!